You will earn money if people buy what you are selling on your website. People will buy only if they come to your site. People will come to your website if they find your website in search engines. Your website will appear in search results if your keyword research is accurate. In short, the success and failure of your business depend on the correct keywords. That’s all; I will tell you how to do keyword research, especially when your website is new.
Google doesn’t trust your website immediately when it is new. Bing takes even longer to trust your site. They won’t show your website on page 1 of the search results immediately. If your website on page 2 onwards, then you are as good as nonexistent in the online world.
You may create excellent content but if people don’t visit your website, then that content is useless. Search engines should display your content. Not only that, but you must also appear on page 1 of search results. There are two ways to do that.
- Pay for ads and appear on page 1
- Select the right keyword and, with proper SEO, appear on page 1 organically.
Today, I will tell you how to appear on page 1 organically especially if your website is new. Let’s get started
What Is A Keyword & Keyword Research?
A keyword is nothing but the search query that user inputs in the search engines like google and bing. Search engines then display websites that are providing information that the user is searching for.
For e.g. ‘how to do a keyword research’ is a keyword in itself. Perhaps you entered this (or similar) query to land on this blog post. I know that is more than a word. It is actually a keyphrase. That means a collection of words that a person wants to search for. Keyphrase and keywords are used interchangeably.
You don’t get confused. Just understand that whatever is being searched in google or bing is called a keyword (even if it is more than a word).
Keyword research is nothing but guessing the keywords that people will search and create the content around that keyword. The content can be the information about the product or service that you are planning to sell. The idea is to display the content created by you when people search for the keywords guessed by you and people will purchase the product or service that you are selling.
There are tools that help you do this “guesswork” effectively. They are called keyword research tools. They tell you the statistics about the keywords that you are planning to use in the content.
What Is A Keyword Competition?
Google can display approximately 10 results on page 1 for every search query. It also displays millions of other results from page 2 onwards but it tries to display the most relevant results on page 1. It uses multiple algorithms (that nobody understands completely) to determine what is the best results to be shown.
Let’s try and simplify this with an example. Let’s consider that the user wants to search keyword (or keyphrase) ‘how to do XYZ?’ Let’s say that there are only 10 webpages in the world describing xyz. Google algorithm will display these 10 websites on page 1 and sort them based on the content quality.
Now you create a new content describing how to do xyz. Google will display your content on page 2 (after your content gets ranked, but let’s ignore the ranking at this stage).
This example means that there are 11 pages competing for this keyword. Everyone wants to be on page 1. In reality, there will be millions of pages competing for one keyword. Depending on how many pages are competing for a keyword, the popularity of the keyword is decided.
If the keyword is more popular then it will be very difficult to appear on page 1, especially for the new websites. It also means that running ads with popular keywords will be more expensive.
Low Hanging Keywords Strategy
Popular keywords get visited more times. If your webpage gets listed on page 1 of search results then you can expect thousands of visitors to your website every day. However, as we established earlier, getting listed on page 1 for a popular keyword is almost impossible for a new website.
Instead, new websites should target keywords that don’t get a lot of visitors. In short, new websites should focus on nonpopular keywords. Meh!! Why?? you may ask. Hold your horses. Let me rephrase, new websites should focus on nonpopular keywords related to popular keywords. Nonpopular keywords related to popular keywords are called low hanging keywords.
Let me explain this with the help of an example. Let’s say you want to create an article on keyword research. Here are the historical results for the keyword ‘keyword research’ by one of the keyword research tools called Jaaxy.
There are 4248 searches for this keyword per month. If you somehow managed to get on page 1 for this keyword then you can expect 723 visitors per month to your article. There are 182 other websites competing for the same keyword and there are 73% chances that your new article will appear on page 1. You may think that it is a great percentage but it is not. In short, your chances of appearing on page 1 for ‘keyword research’ are almost 0 for your new website.
Now let’s consider another version of this same keyword. Let’s see what Jaaxy says for this keyword.
There are 306 searches for this keyword per month. You can expect 53 visitors per month to your site if you manage to get on page 1 for this keyword. There are only 80 other websites competing for this keyword and you have 90% chances to appear on page 1 for this keyword.
But why focus on nonpopular keywords related to the popular keywords? Well, if you target popular keywords, then you may never appear on page 1. We know that if you don’t get listed on page 1 then you are pretty much nonexistent. No matter how awesome your content is, you will never get a visitor.
On the contrary, if you create an article around a nonpopular keyword related to the popular keyword, you can comparatively easily come on page 1. A few people will start visiting your webpage. 50 visitors per article per month is certainly better than 0 visitors per month.
If you create 10 such articles on low hanging keywords, you may get 500 visitors per month. Trust me, that is a very good number of visitors per month for your new website initially.
What Tools Should I Use To Do Keyword Research?
There are many tools that can help you with keyword research. Let’s take a look at the three tools.
- Google Trends: It is a free tool by google. It gives you the details of how popular the keyword is in various parts of the globe over the period. You can also get the suggestions about the related keywords and you can also compare the keyword trends. It just gives you the trend and not the exact count of searches.
- Jaaxy: Jaaxy is my personal favorite for keyword research. You have seen the output of the jaaxy tool above. It not only gives the approximate counts of searches but offers many other features. Do read a detailed review of Jaaxy by me.
- Ubbersuggest: It is a great tool created by great Neil Patel. It not only gives the keyword statistics but also gives the suggestion and popular results.
All these tools are very easy to use. Everyone must make use of these (or any other) keyword tools before creating the content. You will have a better chance of getting visitors.
Disclaimer: To rank in google, only keyword research is not enough. Keyword research must be integrated with SEO for your content to rank. IT WILL NOT RANK if you simply do keyword research and write the article. SEO is a vast topic in itself and not considered as part of this article. Read this article to know more about SEO. Integrate SEO and keyword research together to succeed.
Before I close, here is a warning. You will NOT start appearing on page 1 immediately. If you are consistent (i.e. writing one article every two days) then you will start showing up in search results after a couple of months. After all, it is organic. As you know organic food is better than fast food.
Appearing on page 1 with paid ads is equivalent to fast food. You will stop appearing on page 1 as soon as you stop running paid ads. On the contrary, once you start appearing on page 1 organically, you will stay there for a longer duration. Not only that, as your website is seasoned, but your new articles will also start ranking and appearing in searches quickly compared to your first article. It is important to work on growing your business organically too.
It all starts with selecting the right keyword. Implement this method on your new website and start building slow yet steady traffic on your website. The key is to stay consistent, especially when your website is new. Don’t give up. Soon you will have thousands of organic visitors on your website.
What do you think of this strategy? I would like to hear your views in the comments section.