In the previous article on how to promote affiliate products, we explored the FREE ways of promotion. Let’s accept, free avenues have their limitations. You can’t really target the right people, there is a lot of competition and if it is really good then it is not fast enough. After all, there are no free lunches. Everybody wants to earn money right?
That’s when the money comes into the picture, honey. You may spend months and months on organic ranking to come on page 1 of google but if someone has got money then boom!!!! that person can come at the top of the search results on page 1, even before the first organic result on the google page. It doesn’t matter if that person’s website was created two hours back. That’s the power of money.
Of course, the other advantage is that you can direct the right set of people to click on your ads. Today, let’s explore the green money world of marketing your affiliate products.
1. Pay Per Click
Pay per click (PPC) is a reactive form of advertising your product. That means your ad is shown only to those people who searched for the information related to the product that you are trying to sell. The person sees your ad at the top of the search results. He may click and purchase the product and you will earn the affiliate commission.
You need to pay to display your ads in the searches relevant to your product. In PPC, you get charged only if someone clicks on your ad. There are three major ad networks for PPC who own almost 100% of the market share. Google (94%), Bing (4%) and Yahoo (2%). You can create your ads on these platforms.
- The buyers who click on your ads are considered hot buyers. The chances of these buyers buying the product are very high.
- Detailed targeting based on a person’s demographics, age, sex, interest is possible. You can pinpoint the buyers who may be interested and show your ads.
- There are 4.54 billion people having access to the internet as of Jan 2020. The market for your products will never get saturated
- If many people are selling the same product or targeting for the same search results, then your per click cost can go high.
- Not everyone who clicks on your ad will buy. If you don’t have ways to retain the information of the people who don’t buy then the spending vs earning ratio can be high.
- Creating ads within the policies may prove challenging sometimes.
Pro Tip: If you are just starting out, then start with Bing even though it has a smaller market share. There are 4.54 billion people. Even if you considered 25% of that who are interested in buying stuff, that makes it 1 billion people. 4% of one billion is 40000000 people. You just need a few thousand people to become successful 🙂
2. Social Media Ads
These ads are considered a proactive form of advertisement. You can show your product ad even when the buyer is not really looking for your product. It is much like television, radio ads with two differences, 1. They are much cheaper than television, radio ads 2. Unlike radio ads, you can target people based on their demographics, sex, age and show your ads only to those people who may become interested in your product.
Social media ads mainly depend on the impulsive mentality of people. These ads are visual ads and can work wonders in convincing people to buy your product even when that person was not looking for it.
- As this medium is proactive, you can sell your products to people who would not have bought your product otherwise.
- Almost the entire world is on FB and insta these days. You will always find someone who is interested in buying your product. There is no saturation point.
- It is much cheaper than PPC ads
- The potential buyers are considered cold buyers. i.e. you need a lot of convincing power to convince them to buy your products.
- The learning curve for each platform can be steep and complex. It appears easy initially, however, there are a lot of hidden things that you explore only after detailed training
- Creating ads withing the policies is very challenging, especially for FB & Instagram. Your ad accounts can get banned if you don’t follow their policies.
3. Solo Ads
This is an influencer form of advertisement. For e.g. if Roger Federer tells you to buy the rackets or shoes of a particular brand, you will trust him and buy it right? Similar way you can find people like Federer who can vouch for your products.
They will send you an email explaining your product to their followers and their followers will click on your link and purchase your products. People don’t know you but they know these people and trust their word to purchase your product.
You can pay these people to get clicks on your product link. Depending on the count of clicks purchased, they will send the unique traffic to your link to match the count. For e.g. If you purchased 100 clicks then they will keep emailing to their mailing list till you get 100 (or more) clicks on your product link. The clicks are available as low as 5 cents per click to over one dollar per click. These people are called solo ads providers.
- Chances of conversions go up as people trust these solo providers.
- Good to create and build your own email list.
- You don’t need to have a dedicated website or landing pages if you don’t wish to collect email ids.
- Can be really expensive for quality clicks
- If proper tracking is not done, then chances of getting fake and bot clicks increase.
- Not all solo ads providers provide good quality clicks. In fact, most of them are not really trustworthy.
- Solo ads providers with a matching list for your products may not be available.
Do read this detailed post about solo ads and affiliate marketing.
4. Push Notifications
Have you seen those irritating ads on your mobile phone or desktop that appear from nowhere? Well, those are nothing put push notifications. You need to pay for clicks. This is perhaps the cheapest form of PPC. Providers like Richpush and Propeller Ads provide you clicks for as low as $0.003.
Do you want to know who really buys from those irritating ads? Well, this game is based on volumes. They will make millions of impressions, Thousands will click on the ads and a few hundred (or even less than 100) will buy.
- Very very cheap to run your ads.
- Ad policies are lenient. Some even allow running ads for adult products
- Basic targeting is available, but detailed targeting is not available on most of the provider networks. Those who have it are on the expensive side.
- Very high chances of getting bot clicks.
- Irritating experience for your users. They may block or report your website.
Do I Need To Do All Of These?
The short answer is it depends on your budget. If you have a good budget to run the ads, then you can try and test multiple avenues and expand the one that works for you. Depending on the type of your products you may have to select the avenue. For e.g. It is almost next to impossible to run make money online ads on Facebook. Running adult toys and tobacco product ads are totally banned on FB. You have to choose PPC or push notification networks to run ads for them.
As mentioned earlier, you need to do an analysis of your product and ad policies of various networks where you are planning to run ads. Depending on your budget you can test one or more avenues mentioned above. You can later scale or kill the avenues depending on your success or failure.
I cannot recommend anyone from the list above. You need to keep testing these avenues. Depending on the product and features, the success/failure of an avenue might change.
Which ones are you using to market your products? Is there any other avenue that you are using? I would like to hear about that in the comments section below 🙂